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Welcome to our club

Here, we want to create a better and more fun everyday life for our little ones. Our kids' club is free to join, for children aged between 4 - 12 years old (according to date of birth or up to 3 months till the child turns 13). We believe children are the most important people in the world, and this club was made with just that in mind.

Sign up and enjoy fun activities and benefits.

About the
wondrous world of Småland

Experience magic in Småland! Go on endless adventures into nature and dive into a world of imagination. Play with the little rabbits or hide under a mushroom cap. Listen to the sounds of the trees rustling and a lucky kid, may spot a squirrel or two.

Discover our wonderous world of little characters! Join arms with fellow kids and enjoy exploring together.

Our club is built on 5 fun-damentals, making every moment a mix of fun and learning. Create an out-of-the-ordinary experience with us in-store.

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Kindness

We help others and do the right thing even when it's hard.

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Optimism

We always look for the good in every situation.

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Playfulness

We enjoy every little moment.

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Creativity

We love using our imagination.

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Eco-friendly

We care for our planet and people.

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